Shaping a positive future for our veterans, our military and their families.

Public Relations

Department of Alaska
Public Relations - 2018-2019
Lori Wolfe, Chairman Email: lawolfe99@gmail.com
Lisa Williamson, Electronic Media Chairman

2017-2018 American Legion Auxiliary Public Relations

PUBLIC RELATIONS BY DEFINITION – Promotes who we are, what we do and why we matter.

DEPARTMENT LEVEL OBJECTIVES – Promote a positive image of the American Legion Auxiliary by supporting and promoting the efforts of Goal 5 of the ALA Centennial Strategic Plan (With the American Legion, Build Brand Loyalty) and the use of the variety of public relations materials and resources available online.

1. Objective: Educate Unit membership by explaining the Department’s PR/Electronic Media PR programs.

2. Objective: Give an Auxiliary magazine subscription to your local library and doctors’ offices.

3. Objective: Display and distribute ALA brochures and posters at community events, the library, etc. See www.ALAforVeterans.org for downloads.

4. Objective: Wear officially branded ALA apparel.

5. Objective: BE PREPARED TO ANSWER when asked who the Auxiliary is, what we do in your community and why we matter.

6. Utilize a local media contacts list for radio, tv and publishers. Create a contact with the Community News person. Learn the proper formats for submission of articles.

7. Keep a record (copy of posters, press release, etc.)


PUBLIC RELATIONS REPORTING

Mid-Year Reports -- Due December 5, 2017. Each Unit is required to submit a narrative report by December 5, 2017 to the Department Public Relations Chairman.

Year-End Reports -- Due April 15, 2018. Each Unit is required to submit a narrative report by April 15, 2018 to the Department Pubic Relations Chairman.


PUBLIC RELATIONS AWARDS

A. Member Award: ALA Brand Ambassador

Award: Lapel Pin

Presented to: One member in each department who achieves excellence in promotion of the American Legion Auxiliary with her use of social media, her appearance in public wearing ALA-branded apparel, and other activities that showcase the Auxiliary’s unique branding through visual identity

Materials and guidelines:

  • Entries must include the award cover sheet.
  • Document with action photographs, screen shots, and other evidence of brand promotion activities o Activity must occur between May 1 prior to the start of the current admin year and May 1 before the end of the current admin year
  • Units should submit their entry to the Department PR Chairman by May 1, 2018.

B. Unit Award: New Website or Social Media Account Launch

Award: Personalized mouse pad and congrats letter

Presented to: All units developing a properly branded website or social media account during the current ALA administrative year

Materials and guidelines:

  • Entries must include the award cover sheet.
  • Web address/URL, webmaster/administer name and contact info, or name and contact info for ALA coordinator if webmaster/ administrator is a third party vendor
  • Site/Account must have been created after September 1 of the current ALA admin year o Website/Facebook page must conform to “Website and Social Media Guidelines” in the ALA Branding Guide
  • Units should submit their entry to the Department PR Chairman by May 1, 2018.

C. Unit Award: Most Outstanding Unit Public Relations Program

Award: Citation Plaque

Presented to: One unit in each division (5)

Materials and guidelines:

  • Entries must include the award cover sheet.
  • Include three different media placements/coverage highlighting different ALA programs, featured in three different months (September 1 – May 1 of the current ALA administrative year)
  • Acceptable media publications must support the Auxiliary’s mission and goals
  • Each entry must be typewritten in narrative form
  • Include pictures and newspaper articles.
  • Units should submit their entry to the Department Legislative Chairman by May 1, 2018.


Additional Resources

  1. American Legion Auxiliary Branding Guide, available under PR/Marketing Resources in the Members Only area at www.ALAforVeterans.org
  2. “Photography Guidelines,” see ALA Branding Guide pages 20 and 21, available at www.ALAforVeterans.org
  3. ALA Public Relations Guide and Tips for Volunteer Recruitment toolkit: www.ALAforVeterans.org
  4. ALA Style Guide: Available by emailing publicrelations@ALAforVeterans.org; and the AP Stylebook: www.apstylebook.com/
  5. www.ALAforVeterans.org: For submissions to national ALA media; templates for posters, flyers, news releases, and others; marketing materials; and much more
  6. The national Public Relations Committee Facebook group at https://www.facebook.com/groups/537512876301895/

 

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