Shaping a positive future for our veterans, our military and their families.

In The Know eBulletin from National Headquarters

American Legion Auxiliary


ALA In the Know eBulletin

For members by members about ALA programs

eNews & eBulletin | Connecting with you monthly
Help ALA members impacted by hurricanes
As the catastrophic flooding from Hurricane Harvey and the damage from Hurricane Irma takes its toll, many are facing the devastation of what will be a very long recovery effort. The recent hurricanes and other natural disasters in the South have left millions of people without power and thousands without food and shelter. American Legion Auxiliary members impacted by the recent acts of nature desperately need our help.

ALA members selflessly serve veterans and military families in need. But when the need strikes home, the Auxiliary Emergency Fund (AEF) is available to grant members temporary emergency assistance. Members helping members is what the AEF is all about. To help, donate now to the AEF. All donations are tax deductible. Every dollar helps. Eligible ALA members can apply for an AEF grant (up to $2,400), by logging in here. The ALA is prepared to expedite the process of grant requests from Auxiliary members impacted by Hurricane Harvey, Hurricane Irma, and other natural disasters.
ALA to "plant seeds" in 2017-2018 admin year
ALA Naitonal President"There’s an old great proverb that says, ‘Society grows great when old men plant trees whose shade they know they shall never sit in.’ ... Areas of emphasis this year will be projects where we plant seeds to make a difference in the Auxiliary both today and in the future. The first is the [ALA 5-Year] Centennial Strategic Plan and the second is the ALA Foundation Endowment Fund,” said ALA National President Diane Duscheck during her installation speech at ALA National Convention.

ALA members realize that investing in ourselves, both financially and through the five goals of the ALA Centennial Strategic Plan, is vital to ensuring that we continue meeting the needs of veterans, military, and their families. The National Convention body overwhelmingly showed support for continuing to fund the next year of the ALA 5-Year Centennial Strategic Plan, and the National Executive Committee (NEC) voted to approve its budget. The Convention body also voted to raise membership dues by $3 (to take effect in the 2019 membership year) – recognizing the need to maintain sufficient resources to sustain our momentum of progress. Additionally, the NEC adopted a Code of Conduct to be incorporated into the ALA Code of Ethics.

Meet the 2017-2018 American Legion Family leaders:
ALA National President Diane Duscheck
ALA national officers
The American Legion National Commander Denise Rohan
Sons of The American Legion National Commander Danny Smith

If you were unable to attend ALA National Convention, want a full recap, or just want to relive the excitement, be sure to visit to view recordings from each General Session and the Installation of Officers, download the ALA Annual Report/National Convention Guide, view social media posts on our social wall, and more. to see photos from each day of ALA National Convention.

Tools to help you serve veterans: ALA Programs Action Plan & Annual Supplement now available
The National 2017-2022 ALA Programs Action Plan and 2017-2018 Annual Supplement are online and ready for your use! In the ALA Programs Action Plan, you’ll find ideas to help your units and departments effectively carry out the ALA’s mission of serving veterans, military, and their families. The 2017-2018 Annual Supplement contains pertinent information like committee contact information, awards and reporting deadlines, and contest rules. Click here (must log in) to download the ALA Programs Action Plan & Annual Supplement. Share this news with other ALA members, and use it as you plan for your 2017-2018 administrative year and beyond.

NVCAF one month away – donate miles to help!
Nearly 200 gold-medal winning veterans will be traveling to Buffalo, N.Y. for the annual National Veterans Creative Arts Festival (NVCAF) held Oct. 23-29. The event recognizes the progress and recovery made through art therapy and raises visibility of the creative achievements of our nation’s veterans after disease, disability, or life crisis. Each veteran who attends NVCAF is provided free airfare courtesy of Hero Miles, a program of Fisher House. Flights are made possible through frequent flyer mile donations made by individuals. They need more miles donated! What a great way to serve the ALA mission by donating your extra frequent flyer miles to Hero Miles. It’s simple to do online. Hero Miles works with certain airline companies: American, Alaska, Delta, Frontier, and United; just check the following link to learn how to donate miles. Help veterans get to NVCAF by donating those miles . Learn more about the upcoming NVCAF and discover more ways to get involved here.

ALA Academy course teaches Service Not Self
The third ALA Academy online course is now available! Get tools and tips on living our motto with ALA Leadership 201: Living Our Motto of Service Not Self. This course goes over what it means to be a leader and reviews that leadership is not a title – it is helping others to stay mission-focused and leading by our guiding principles. You’ll also learn to recognize what leadership is and isn’t. By the end of this course, participants will have the tools they need to develop a personal leadership plan. Learn more about the ALA Academy, and get started today on ALA Leadership 201, Communications 201, or ALA 101 here.

Get new ideas to serve our mission at ALA Mission Training, national Junior meetings
Do you want to be more effective in working the ALA mission in your community? Are you looking for fresh ideas on how to serve veterans, military, and their families? If yes, join us at a one-day ALA Mission Training event near you! You’ll be inspired while learning more about the ALA’s core programs in an interactive and fun environment. Have ALA Junior members? A national Junior meeting will be held at the same time and location as ALA Mission Training. Bring your Juniors so they can learn more about the Auxiliary and how our youngest members also play key roles in mission delivery.

Registration is now open! Click here to register and for more information. Questions? Contact ALA National Headquarters’ Events Team at or (317) 569-4500.

Join us for one of these 2017-2018 ALA Mission Training and national Junior meetings dates:
Springfield, Ill. – Oct. 14
Hartford, Conn. – Oct. 21
Minneapolis, Minn. – Oct. 21
Shreveport, La. – Oct. 28
Charlotte, N.C. – Jan. 20
Las Vegas, Nev. – Feb. 3

ALA Foundation celebrates 10 years of service
A lot has happened in the 10 years since the American Legion Auxiliary Foundation was created in 2007 as a 501(c)(3) charitable organization of the ALA. Take a look at the Auxiliary magazine article here that showcases our first decade, why the ALA Foundation is needed, and what lies ahead. You can join us in celebrating a decade of giving back to veterans, military, and their families by to the ALA Foundation on #GivingTuesday, Nov. 28! Every dollar counts, and with a $15,000 match by Innovairre Communications, you can make an even greater impact!

Join the tradition of giving on #GivingTuesday
Advocate, participate, and donate to the ALA Foundation and be part of a tradition of generosity! On the Tuesday following Thanksgiving (Nov. 28 this year), right after Black Friday and Cyber Monday, is #GivingTuesday – a national day of giving which started in 2012. Through widespread promotion, #GivingTuesday has generated over $72,000 for the ALA Foundation since 2015! All of the donations have helped veterans and military families through the ALA Foundation’s Veteran Projects Fund and the Mission Endowment Fund. Innovairre Communications has agreed once again to match donations given to the ALA Foundation up to $15,000 – allowing donors to make an even greater impact. Learn more.

2017 Woman of the Year award co-recipients offer discount for ALA members: Lisa Bradley and Cameron Cruse, founders of the U.S.-based handbag company R. Riveter, have a special deal just for ALA members! Enjoy 15% off a signature R. Riveter handbag with the code RRIVETER15. Each R. Riveter handbag was created with pride by a community of empowered military spouses. Learn more and shop the collection now at

Shop AmazonSmile – support the ALA Foundation: Super easy!
Do you buy things online at Amazon? Simply by signing up for free through Amazon’s “give-back-to-charity” link, every purchase you make results in a donation to the ALA Foundation! Take just 10 seconds to sign in to Amazon through this special AmazonSmile link, select the American Legion Auxiliary Foundation, and every purchase you make will generate a 0.5 percent donation to the ALA Foundation. No added cost to you. No added fee. No catch. Just log in to your Amazon account through the link, and you’re now supporting the ALA. Nothing could be easier!

Share your posts and photos with us on social media @ALAforVeterans. ALA social media hashtags:
#LegionFamily Share posts, tweets, and photos of your Legion Family volunteering in branded attire
#AmericanLegionAuxiliary Share Facebook posts, tweets, and photos of anything and everything related to the ALA
#MyAuxiliaryMagazine Post a photo of yourself reading the latest Auxiliary magazine #ALARockStars Share Facebook posts, tweets, and photos of ALA members working the mission
September 2017
In The Know eBulletin:
in the know ebulletin
Click here to stay updated with September reports and timely articles from these ALA national committees, programs, and activities:

ALA Centennial Strategic Plan
Public Relations

ALA Membership:
Where does your department stand in Auxiliary membership? Click here to log in and view the latest reports.

On the ALA blog:
Labor Day’s turbulent beginnings
New GI Bill exhibit opens at national WWII Museum
Veterans stories make history more alive to students

New blog posts are uploaded regularly – check it out now!

The ALA supports the legislative agenda of The American Legion with elected officials at all levels of government (local, state, national). Get involved.

Celebrate our upcoming 100th anniversary with these centennial items!
centennial items

A simple, stress-free $500 cash rebate for ALA members who purchase or lease a new vehicle from one of the nation’s leading auto manufacturers. Download Flyer

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© Copyright 2017 American Legion Auxiliary National Headquarters
8945 N. Meridian St., Indianapolis, IN 46260 |

In the Spirit of Service Not Self for Veterans, God and Country


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