Reconnect with our Heritage to Strengthen our Future!
The purpose of the Public Relations Committee is to work collaboratively with all levels of the organization to create, implement and support a proactive communications network that advances the objectives and programs of the American Legion Auxiliary and positively projects our image and programs to the general public.
The goal of Public Relations is to promote, publicize and re-educate the general public and our members about our core program values of serving Veterans and their families.
Activities of Public Relations that helps to get the word out::
Ř National, Department and Unit Web sites
Ř Constant and consistent electronic communications (bulletins, newsletters and resource information)
Ř Providing press releases, program and event information to the Press and other community organizations
Ř Promote the value of e-Technology via social networks such as Facebook, Twitter, MySpace, MyVetwork, YouTube, etc. by providing specific examples of its successful use via bulletins or on-line communication
Ř Share newsletter with the Legion Family, mayor, other community groups, and local library
If we share, people will care!
Where to turn for more information:
Media Contacts in Local Areas: http://capwiz.com/legion/dbq/media
The American Legion Web site: www.legion.org/whatsnew/publicrelations/publications
The American Legion Web site: www.legion.org/whatsnew/publicrelations/publications
Community Public Relations Awards
Ř Unit Award: Program Emphasis - Best Three Published Press Releases
Award: $50
Presented to: One Unit Chairman in each Division
Materials and Guidelines:
" These press releases will be used in the National Presidents Press Book.
" Include three different articles, highlighting different ALA committees, published in three different months (Nov. 1, 2009 May 1, 2010).
" Deadline: May 1, 2010 (to Sharon Cherrette)
Ř Unit Award: Community Display - Most Unique Community Display
Award: Citation
Presented to: One Unit
Materials and Guidelines:
" Photo of the display set up in any location other than an American Legion Post home.
" Narrative of no more than 250 words describing where, when, how and why the display was created.
" Deadline: May 1, 2010 (to Sharon Cherrette)
Ř Unit Award: Web site - New Web site Launch
Award: Citation
Presented to: One Unit
Materials and Guidelines:
" Web site URL, web master name and contact info
" Web site must have been created since September 1, 2009
" Judged on 33% each for: design, ease of use, content
" Deadline: May 1, 2010 (to Sharon Cherrette)
Ř Junior Public Relations Award - Best Press or Media Coverage of Activity or Project
Award: $50
Presented to: One Junior Group (Department, District or Unit)
Materials and Guidelines:
" Articles, newsletters, pictures of displays promoting the event etc.
" Deadline: May 1, 2010
Sharon Cherrette
Public Relation Chairman